On and offline marketing campaign

The Lake District’s official tourist board, Cumbria Tourism (CT), started 2011 with a new marketing plan and an increased emphasis on sustainable and commercial activity.

Pure were asked to develop a new creative concept for ‘Go Make Some Memories’ – a campaign designed to attract advertisers to CT activity and increase visitor numbers to the Lake District, Cumbria. The required graphics included a direct mail piece, print media adverts, web headers, Flash banners and skyscraper ads.

By the end of March, the ‘Go Make’ campaign creative had helped CT achieve its sales targets and marketing objectives. CT extended the campaign until September 2011, making Pure’s creative concept a central part of CT’s 2011 marketing activity.

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