Logo, print and branding

When East Lancashire Railway wanted to develop their steam railway dining service into Dining with Distinction, they asked Pure to help out with design.

We took a little time to understand the character of the project and created a distinct identity for Dining with Distinction. We combined an elegant and exclusive feel with a retro nod to steam’s golden age.

The new logo and brand has been very well received and Dining with Distinction is a success. We produced the dedicated leaflet and menus and our logo can be found on napkins, window stickers, head cushions and even the Dining with Distinction red carpet!

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