Logo, print and branding
When East Lancashire Railway wanted to develop their steam railway dining service into Dining with Distinction, they asked Pure to help out with design.
We took a little time to understand the character of the project and created a distinct identity for Dining with Distinction. We combined an elegant and exclusive feel with a retro nod to steam’s golden age.
The new logo and brand has been very well received and Dining with Distinction is a success. We produced the dedicated leaflet and menus and our logo can be found on napkins, window stickers, head cushions and even the Dining with Distinction red carpet!