Web, email and print
Pure were the successful tendering creative agency for Rossendale Borough Council’s heritage tour bus initiative.
With very little time and very tight budgets, Pure worked with Visit Rossendale to deliver a new and exciting brand for a range of marketing materials including a mini-brochure/timetable, HTML email artwork and a dedicated microsite with an e-brochure and online mapping.
Pure’s creative concept combined stylishly ‘retro’ graphic styles consistent with tour’s vintage red bus – a key characteristic and USP of the service. We also devised the “Get the Buzz” strapline that combined local character with a direct and clear call to action.