Printed fold-out pocket map

Pure were given the job of re-launching Cumbria Tourism’s food and drink guide, The Taste District, and putting it on a more commercially sustainable path.

Pure chose a new, folding pocket map format and devised a range of new advertising options and pricing structures. We also developed a new Taste District brand that was applied to associated material and dedicated leaflet racks.

The result was a successful and popular publication. Advertisers were excited by the innovations and sales targets were hit ahead of schedule (reversing years of decline).

The new format also proved popular with visitors with more than 60,000 pocket maps distributed in the first three months of the campaign.

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