Printed fold-out pocket map

While working for Cumbria Tourism, Ian (one half of Pure) was given the job of re-launching The Taste District, Cumbria Tourism’s food and drink guide.

Kirstie (the other half of Pure) was brought in to design and together they chose a new, folding pocket map format and devised a range of new advertising options and pricing structures. Kirstie also developed a Taste District sub-brand that was applied to associated material and dedicated leaflet racks.

The result was a successful and popular publication. Advertisers were excited by the innovations and sales targets were hit ahead of schedule (after years of decline).

The new format also proved popular with visitors with more than 60,000 pocket maps distributed in the first three months of the campaign.

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