Winter warmth publicity campaign

Following some very cold winters, Cumbria County Council wanted to spread sensible advice to help Cumbrians prepare for cold weather.

Pure were asked to produce a completely new campaign brand so we focused on bright colours and cozy images. The brand helped to get serious advice across to vulnerable people in a friendly, non-patronising way.

The campaign featured information stands at shopping centres where shoppers were given branded leaflets, thermometers and even free tea-bags!

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