Winter warmth publicity campaign
Following some very cold winters, Cumbria County Council wanted to spread sensible advice to help Cumbrians prepare for cold weather.
Pure were asked to produce a completely new campaign brand so we focused on bright colours and cozy images. The brand helped to get serious advice across to vulnerable people in a friendly, non-patronising way.
The campaign featured information stands at shopping centres where shoppers were given branded leaflets, thermometers and even free tea-bags!
